Chanel: Reincarnation

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Pharrell Williams and Cara Delevingne feature in Chanel’s short film Reincarnation. The two stars sing new track CC The World, which was specially written for the project by the Happy hitmaker at the request of Lagerfeld. The film was produced in celebration of Paris-Salzburg 2014/15 Métiers d’art collection which was held on December 2nd in Salzburg, Austria.

The video tells the tale of the house’s founder Gabrielle Chanel, and her inspiration for the jacket synonymous with the brand, as envisioned by Lagerfeld.

Played by Chaplin (who appeared as the iconic fashion stalwart in Lagerfeld’s previous short film The Return), the story line follows Chanel going on holiday to Austria in 1954, where she spots the hotel elevator hand – played by Pharrell – which is soon revealed as her inspiration for the jacket.

Pharrell portrays Franz Joseph I, the Emperor of Austria, in a dream sequence imagined by Chanel, dancing an imperial waltz with his wife, the beloved Empress Elisabeth ‘Sisi’ of Austria – also portrayed by Cara. The track CC The World not only refers to Chanel but also pays reference to Sisi.

Check out the video below!

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