Models: they’re just like us! Eating burgers in a dive bar, vegging out in front of the TV. Except in Olivier Rousteing‘s world, the Balmain army does the mundane in strap-heavy PVC and Mondrian-inspired leatherwear.
Balmain’s new SS15 campaign sees Adriana Lima, Joan Smalls, Rosie Huntington-Whiteley, Isabeli Fontana and Crista Cober embracing the fetish factor of the everyday. Mario Sorrenti back on photography duties after his AW14 campaign for the French house.
“Balmain is all about diversity,” Rousteing said in a release. “The incredible power that all those strong women bring in front of the camera, put into real life situations, helped me explore and create a new reality that represents the pop aspect of my generation. The Balmain reality, my reality.
He added: “This is the new Balmain army and the game is on!”